Unlocking the Future Innovative Blockchain Revenue
Sure, I can help you with that! Here's a soft article on "Blockchain Revenue Models," broken down into two parts as you requested.
The world is on the cusp of a digital revolution, and at its heart lies blockchain technology. Beyond its association with cryptocurrencies like Bitcoin, blockchain is a foundational technology poised to redefine how we generate, capture, and distribute value. As businesses and innovators explore its potential, a fascinating landscape of novel revenue models is emerging, moving far beyond traditional sales and subscriptions. We're witnessing the birth of economies built on transparency, decentralization, and the ingenious application of cryptographic principles. This shift isn't merely an incremental improvement; it's a paradigm change that demands a fresh look at how value is created and monetized in the digital age.
One of the most transformative revenue models revolves around tokenization. Think of tokens as digital representations of assets or utility. These can be tangible assets like real estate or art, or intangible ones like intellectual property or even future revenue streams. By tokenizing an asset, its ownership can be fractionalized, making it accessible to a much broader range of investors. For businesses, this unlocks new avenues for fundraising and liquidity. Instead of traditional equity rounds, companies can issue security tokens, which represent ownership stakes, or utility tokens, which grant access to a product or service. The revenue here isn't just from the initial sale of tokens; it can also be generated through transaction fees on secondary markets where these tokens are traded, a model akin to stock exchanges. Furthermore, ongoing revenue can be derived from smart contracts that automatically distribute a portion of profits or yield to token holders, creating a continuous revenue stream for both the issuer and the investors. This fractional ownership not only democratizes investment but also creates robust secondary markets, where trading volume translates directly into revenue for the platform facilitating these transactions. Imagine a film studio tokenizing a future movie’s box office revenue. Investors buy these tokens, providing upfront capital. The studio then generates revenue from ticket sales, and a pre-programmed smart contract automatically distributes a percentage of this revenue to token holders. The platform that enabled this token issuance and trading would earn fees on each transaction.
Decentralized Finance (DeFi) represents another seismic shift in revenue generation, directly leveraging the permissionless and transparent nature of blockchain. DeFi applications, built on smart contracts, aim to recreate traditional financial services like lending, borrowing, and trading without intermediaries. Revenue models in DeFi are diverse and often cyclical. Decentralized Exchanges (DEXs), for instance, generate revenue primarily through trading fees – a small percentage of each transaction executed on the platform. Liquidity providers, who deposit their assets into trading pools to facilitate these exchanges, also earn a share of these fees, incentivizing participation and ensuring market liquidity. Lending protocols earn fees by facilitating the borrowing and lending of cryptocurrencies. Borrowers pay interest on their loans, and a portion of this interest is distributed to lenders, while the protocol itself takes a small cut. The more activity on these platforms, the higher the revenue. Stablecoin issuers can generate revenue through various mechanisms, such as yield farming on the reserves backing their stablecoins or by charging fees for minting and redeeming their tokens. The beauty of DeFi is that it often aligns incentives perfectly: users who contribute to the network's liquidity or functionality are rewarded, and the protocols themselves generate revenue by facilitating these valuable interactions. This creates a self-sustaining ecosystem where growth directly translates into profitability for participants and developers.
The rise of Non-Fungible Tokens (NFTs) has opened up entirely new frontiers for creative monetization, particularly in the digital realm. While often associated with digital art, NFTs are essentially unique digital certificates of ownership for any kind of asset, be it digital or physical. Revenue models here are multifaceted. The primary source of revenue is the initial sale of an NFT, where creators or rights holders can sell unique digital items directly to consumers. However, the innovation doesn't stop there. Secondary market royalties are a game-changer. Creators can embed a royalty percentage into the NFT's smart contract, ensuring they receive a commission on every subsequent resale of the NFT in perpetuity. This provides creators with a continuous stream of income that was previously impossible in traditional art or collectibles markets. Platforms that host NFT marketplaces, like OpenSea or Rarible, generate revenue through transaction fees on both primary and secondary sales, and sometimes through listing fees or premium services. Beyond art, NFTs are finding applications in gaming, where in-game assets can be tokenized, allowing players to truly own and trade their virtual items, creating play-to-earn economies. Musicians can sell limited edition tracks or concert tickets as NFTs, while brands can use them for loyalty programs or exclusive merchandise. The revenue potential lies in scarcity, ownership, and the ability to embed ongoing value and royalties into digital assets, creating novel economic loops.
Beyond these prominent examples, several other blockchain-powered revenue models are gaining traction. Decentralized Autonomous Organizations (DAOs), which are governed by smart contracts and community token holders, can implement various revenue-generating strategies. For example, a DAO focused on developing and maintaining a blockchain protocol could generate revenue through transaction fees on the network, or by selling access to premium features or data. A DAO that invests in other blockchain projects could generate revenue through the appreciation of its investment portfolio and dividends. Blockchain-as-a-Service (BaaS) providers, like Amazon Managed Blockchain or Microsoft Azure Blockchain Service, offer cloud-based infrastructure for businesses to build and deploy their own blockchain applications. Their revenue model is typically subscription-based, charging clients for the use of their platform, computing resources, and support services. This is analogous to traditional cloud computing providers but tailored for the unique needs of blockchain development.
Furthermore, the underlying infrastructure of blockchain networks itself can be a source of revenue. Staking is a key mechanism in proof-of-stake (PoS) blockchains. Users can "stake" their cryptocurrency holdings to support the network's operations, validate transactions, and secure the network. In return, they receive rewards, typically in the form of newly minted tokens or transaction fees. This creates an incentive for holding and participating in the network, effectively turning users into stakeholders who earn revenue by contributing to the network's health and security. Similarly, in proof-of-work (PoW) systems, miners expend computational power to validate transactions and create new blocks, earning newly minted cryptocurrency and transaction fees as their reward. While often seen as a cost rather than a direct revenue model for the network itself, these activities are essential for its functioning and indirectly support the value of the native tokens. The scalability and efficiency of these underlying consensus mechanisms directly impact the transaction throughput and therefore the potential for transaction-based revenue for the entire ecosystem.
Finally, the advent of Web3 and its emphasis on decentralized applications (DApps) is fostering new models. DApps often require their own native tokens for governance, utility, or as a reward mechanism. These tokens can be used to access premium features within the DApp, pay for services, or participate in the DApp's governance. The DApp developers can generate revenue through the initial sale of these tokens, transaction fees within the DApp, or by holding a portion of the token supply which appreciates in value as the DApp gains traction. The key differentiator here is the potential for users to become stakeholders and beneficiaries of the DApp's success, a stark contrast to the traditional web where users are often the product. This shift towards user ownership and participation is fundamentally altering the revenue calculus for digital services, creating more equitable and potentially more lucrative ecosystems for all involved. The journey of blockchain revenue models is just beginning, and its impact will undoubtedly continue to unfold in exciting and unexpected ways.
Continuing our exploration into the dynamic world of blockchain revenue models, we delve deeper into the sophisticated mechanisms that are not only challenging traditional business paradigms but also creating entirely new economic ecosystems. The foundational principles of blockchain – decentralization, transparency, immutability, and programmability – are the fertile ground from which these innovative revenue streams sprout. As we move past the initial hype, a clearer picture emerges of sustainable and scalable business strategies built on these powerful technological underpinnings. The true genius lies in how these models create interlocking incentives, ensuring that growth in one area often fuels value creation in others, fostering robust and resilient digital economies.
One compelling area is the application of blockchain in enterprise solutions. While public blockchains like Ethereum are often in the spotlight, private and consortium blockchains are quietly revolutionizing supply chain management, identity verification, and inter-company settlements. Here, revenue models are often B2B-centric and focus on providing value through enhanced efficiency, security, and trust. Companies can leverage blockchain to create auditable and transparent supply chains, reducing fraud, waste, and manual reconciliation. The revenue for blockchain solution providers in this space can come from licensing fees for their blockchain software, implementation and consulting services to help businesses integrate blockchain into their existing operations, and ongoing subscription fees for maintaining and upgrading the network. For instance, a consortium of shipping companies might form a private blockchain to track goods from origin to destination. The blockchain platform provider could charge each participating company an annual fee for access and support. Another model involves charging transaction fees for specific operations on the blockchain, such as verifying a shipment's authenticity or processing a payment milestone. The immutability and shared ledger aspect of blockchain drastically reduces disputes and speeds up processes, offering tangible cost savings that justify the investment and generate recurring revenue for the blockchain provider. Furthermore, the data generated on these enterprise blockchains can be anonymized and aggregated to provide valuable market insights, creating a potential secondary revenue stream through data analytics services.
The concept of data monetization takes on a revolutionary dimension with blockchain. Traditionally, large tech companies have profited by collecting and selling user data. Blockchain offers a paradigm where individuals can have greater control over their data and even directly monetize it. Imagine a platform where users can opt-in to share specific data points (e.g., browsing habits, purchase history) with advertisers or researchers in exchange for cryptocurrency or tokens. The blockchain serves as a transparent and secure ledger for these data transactions, ensuring that users are compensated fairly and that data usage is auditable. The revenue for the platform in this model comes from a small percentage of the data transaction fees or by offering premium data analytics services to businesses that have legitimately acquired user consent. This shifts the power dynamic, allowing individuals to participate in the data economy, and creating a more ethical and user-centric approach to data monetization. Revenue streams can also emerge from providing secure and verifiable digital identity solutions on the blockchain. By allowing users to manage their digital identities securely, and granting controlled access to this information for various services, businesses can pay for verified identity proofs, while users retain control and potentially earn rewards for sharing their verified attributes.
In the realm of gaming and the metaverse, blockchain has birthed highly innovative revenue models, primarily through the integration of NFTs and cryptocurrencies. Play-to-Earn (P2E) games are a prime example. Players can earn in-game assets as NFTs or cryptocurrency by completing tasks, winning battles, or achieving milestones. These digital assets can then be traded on marketplaces, generating real-world value. Game developers and platform providers generate revenue through several avenues: initial sales of in-game assets and NFTs, transaction fees on in-game marketplaces, and percentages of player-to-player trades. Furthermore, developers can create a tiered economic system where players can invest in their gaming experience, for example, by purchasing powerful characters or virtual land as NFTs, with the expectation of future earnings or appreciation. The metaverse, as a broader concept of persistent, interconnected virtual worlds, offers even more expansive revenue opportunities. Virtual land sales, rental income from virtual properties, advertising within virtual spaces, and the creation and sale of virtual goods and experiences are all significant revenue streams. Blockchain, with its ability to provide verifiable ownership of digital assets (NFTs) and facilitate seamless transactions (cryptocurrencies), is the backbone of these emerging virtual economies. Companies building metaverse platforms can generate revenue through direct sales of virtual land and assets, or by taking a cut of transactions conducted within their worlds.
Decentralized Storage Networks are another innovative blockchain application generating revenue by offering an alternative to centralized cloud storage providers. Platforms like Filecoin or Storj incentivize individuals and organizations to rent out their unused hard drive space. Users looking to store data pay for this service, and the network rewards the storage providers with cryptocurrency for securely storing and serving the data. The revenue model is essentially a marketplace: the platform facilitates the connection between data providers and storage providers, taking a small transaction fee. This creates a more resilient, censorship-resistant, and potentially cheaper storage solution. The revenue is derived from the demand for storage and the competitive pricing among providers.
Beyond direct application development, the very protocols and infrastructure that power blockchain networks can generate revenue. Interoperability solutions, which aim to connect different blockchain networks, are becoming increasingly vital. Companies developing these bridges and cross-chain communication protocols can charge fees for enabling seamless asset and data transfer between disparate blockchains. This is crucial for unlocking the full potential of a multi-chain future, where different blockchains specialize in different functionalities. Revenue here is typically transaction-based, with a small fee applied to each cross-chain transfer. Similarly, blockchain analytics and security firms generate revenue by providing critical services to the ecosystem. They offer tools to monitor on-chain activity, detect fraudulent transactions, identify vulnerabilities in smart contracts, and provide market intelligence. Their business models are often based on subscription services for their dashboards and reports, or project-based fees for security audits.
Furthermore, the evolving landscape of Decentralized Finance (DeFi) continues to yield new revenue models. Yield farming aggregators automate the process of finding the highest-yield opportunities across various DeFi protocols, charging users a fee for their service and expertise. Insurance protocols built on blockchain are emerging to cover risks associated with DeFi, such as smart contract hacks or stablecoin de-pegging events. They generate revenue through premiums paid by users seeking coverage. The development of synthetic assets on blockchains, which track the price of real-world assets like stocks or commodities, opens up new trading and investment avenues, with protocols earning fees from the minting, trading, and liquidation of these synthetics. The constant innovation within DeFi means that new ways to generate yield and value are always being discovered, and the underlying blockchain infrastructure benefits from this increased economic activity.
Finally, the model of network participation and governance itself is a revenue generator. In many blockchain ecosystems, holding the network's native token grants users the right to participate in governance decisions. This can include voting on protocol upgrades, treasury management, or the allocation of development funds. While not directly revenue in the traditional sense for the token holder, it creates a vested interest in the network's success, driving demand for the token and indirectly creating value. For the core development teams or foundations, they may retain a portion of the initial token supply, which appreciates in value as the network grows and is adopted. This appreciation can then be used to fund ongoing development, marketing, and community initiatives, effectively creating a self-sustaining funding mechanism for the ecosystem. The ongoing innovation in these blockchain revenue models is a testament to the adaptability and transformative power of this technology. As the ecosystem matures, we can expect even more sophisticated and value-aligned ways to generate revenue, further solidifying blockchain's role in shaping the future economy.
The allure of "earning while you sleep" has captivated human imagination for centuries. From the tales of ancient merchants whose wealth grew through trade caravans traversing distant lands to the modern-day investor whose portfolio quietly expands, the dream of passive income remains a powerful motivator. In the digital age, this dream has taken on a revolutionary new form, powered by the transformative potential of cryptocurrency. Forget the traditional notions of trading time for money; the blockchain revolution offers a paradigm shift, allowing your digital assets to generate returns 24/7, irrespective of your geographical location or waking hours.
The core concept behind earning passively with crypto lies in the fundamental principles of decentralized finance (DeFi). Unlike traditional finance, where intermediaries like banks control the flow of capital and dictate interest rates, DeFi leverages blockchain technology to create open, permissionless, and transparent financial systems. This disintermediation unlocks new avenues for wealth generation, empowering individuals to become their own banks and actively participate in the growth of the crypto ecosystem.
One of the most accessible and popular methods for earning passive income in crypto is staking. Think of staking as a digital version of earning interest in a savings account, but with potentially higher yields and a more active role in supporting the network. When you stake your cryptocurrency, you are essentially locking up a certain amount of your coins to help validate transactions and secure the blockchain network. In return for this service, you are rewarded with more of the same cryptocurrency.
Different blockchains utilize different consensus mechanisms. Proof-of-Work (PoW), famously used by Bitcoin, requires miners to solve complex computational puzzles. However, for staking, we're primarily concerned with Proof-of-Stake (PoS). In PoS systems, validators are chosen to create new blocks based on the number of coins they hold and are willing to "stake" as collateral. The more you stake, the higher your chances of being selected as a validator and earning staking rewards.
The beauty of staking lies in its relative simplicity. Many cryptocurrency exchanges and dedicated staking platforms offer user-friendly interfaces that allow you to delegate your coins for staking with just a few clicks. You don't need to be a blockchain expert or run your own node; you can simply deposit your coins, choose a staking pool or validator, and start earning. The rewards are typically distributed automatically, directly into your wallet, allowing your earnings to compound over time, quietly growing your holdings even as you focus on other aspects of your life.
However, it's crucial to understand that staking isn't entirely risk-free. The value of your staked cryptocurrency can fluctuate with market volatility. If the price of the coin you're staking drops significantly, the dollar value of your earnings might decrease, even if the number of coins you hold increases. Furthermore, there's often a lock-up period associated with staking, meaning your coins are temporarily inaccessible. This is a trade-off for earning rewards, as it signals your commitment to the network's stability. Always research the specific coin, its staking rewards, lock-up periods, and associated risks before committing your funds. Projects with strong fundamentals and active development communities generally present more stable staking opportunities.
Beyond staking, a more advanced and potentially lucrative strategy is yield farming. Yield farming is a cornerstone of DeFi, where users provide liquidity to decentralized exchanges (DEXs) or lending protocols in exchange for rewards. Think of it as actively seeking out the best interest rates and rewards across various DeFi platforms. This often involves lending out your crypto assets to borrowers or providing pairs of assets to liquidity pools on DEXs, which are essential for facilitating trades between different cryptocurrencies.
When you provide liquidity to a DEX, you're essentially depositing a pair of tokens (e.g., ETH and DAI) into a liquidity pool. Traders can then swap between these tokens using your provided liquidity, and in return, you earn a portion of the trading fees generated by that pool. This is often paid out in the form of the tokens within the pool. However, many yield farming strategies go a step further by rewarding liquidity providers with additional tokens, often governance tokens of the DeFi protocol, in addition to the trading fees. This is known as liquidity mining.
The rewards in yield farming can be incredibly high, often expressed as Annual Percentage Yields (APYs) that can reach triple digits. This is because yield farmers are actively seeking out the most profitable opportunities, moving their assets between different protocols to maximize returns. This dynamic environment, while exciting, also comes with increased complexity and risk.
One of the primary risks in yield farming is impermanent loss. This occurs when the price ratio of the two tokens you've deposited into a liquidity pool changes significantly. If one token's price rises or falls dramatically relative to the other, the value of your deposited assets might be less than if you had simply held onto them individually. While you're earning trading fees, these might not always compensate for the potential loss.
Another significant risk is smart contract vulnerability. DeFi protocols are built on smart contracts, which are self-executing code on the blockchain. If a smart contract has a bug or is exploited, it can lead to the loss of all funds deposited within that protocol. This has happened with various DeFi projects, leading to substantial losses for yield farmers. Thorough due diligence, understanding the audited status of the smart contracts, and starting with smaller amounts are crucial for mitigating this risk.
Furthermore, yield farming requires constant monitoring and active management. The best yield farming opportunities can change rapidly as new protocols emerge and existing ones adjust their reward structures. This means you might need to regularly rebalance your portfolio, move your funds between different pools, and stay updated on the latest trends and news in the DeFi space. It's a far cry from the passive nature of simply staking, demanding more time and a deeper understanding of the crypto landscape.
Beyond staking and yield farming, there are other innovative ways to generate passive income with crypto. Lending platforms offer another avenue. These platforms allow you to lend your crypto assets to other users for a fixed period, and in return, you earn interest on the lent amount. These can be centralized platforms, similar to traditional lending services but operating with crypto, or decentralized protocols where your assets are pooled and lent out to borrowers. The interest rates on these platforms can be quite attractive, often outperforming traditional savings accounts.
The key to making "earning while you sleep" a reality with crypto is education, careful research, and a strategic approach. It’s not about blindly jumping into the latest hot trend but about understanding the underlying mechanisms, assessing the risks, and aligning your strategies with your financial goals and risk tolerance. The digital frontier of finance is vast and ever-evolving, offering unprecedented opportunities for those willing to explore its depths.
As we delve deeper into the realm of passive income generation through cryptocurrencies, the possibilities continue to expand, offering exciting avenues for those looking to make their digital assets work harder for them. While staking and yield farming represent significant pillars of this burgeoning ecosystem, other innovative strategies are emerging, catering to a wider range of investor appetites and risk profiles. The overarching theme remains consistent: harnessing the power of blockchain technology to create wealth streams that operate independently of your direct, active participation.
One such avenue is through liquidity provision on decentralized exchanges (DEXs), which we touched upon with yield farming. However, it’s worth reiterating the fundamental role these pools play and how you can benefit directly from them. DEXs like Uniswap, SushiSwap, and PancakeSwap enable peer-to-peer trading of cryptocurrencies without the need for a central authority. To facilitate these trades, they rely on liquidity pools, which are essentially smart contracts holding reserves of two or more different cryptocurrencies.
When you deposit an equal value of two different tokens into a liquidity pool (e.g., $100 worth of ETH and $100 worth of stablecoins like USDT), you become a liquidity provider (LP). In return for providing this essential service, you earn a share of the trading fees generated by that specific pool. Every time a trader swaps one token for another within that pool, a small fee is automatically deducted from their transaction and distributed proportionally among all LPs in that pool. This means that as trading volume increases on a DEX, so does the potential for your earnings from providing liquidity.
The passive aspect comes into play because, once your tokens are deposited, the system automatically collects and distributes the fees. You don't need to actively monitor every trade. However, as mentioned previously, the primary risk here is impermanent loss. This is a crucial concept to grasp. If the price of one token in your pair moves significantly relative to the other, the value of your assets in the pool could be less than if you had simply held them separately. It's "impermanent" because if the price ratio returns to what it was when you deposited, the loss disappears. However, if you withdraw your funds when the prices have diverged, the loss is realized.
To mitigate impermanent loss and enhance returns, many platforms offer additional rewards, often in the form of their native governance tokens, for providing liquidity. This is the "yield farming" aspect we discussed. By combining trading fees with these additional token rewards, the overall APY can become very attractive. However, this also introduces the risks associated with the price volatility of these reward tokens and the smart contract risks of the underlying DeFi protocol. For those who are comfortable with a moderate level of risk and a bit of active management (like rebalancing if impermanent loss becomes a concern), providing liquidity can be a robust strategy for passive income.
Another compelling strategy is cloud mining. This involves renting computing power from a mining company that operates large-scale mining facilities. Instead of buying and maintaining your own expensive mining hardware, you purchase a contract that grants you a share of the mining rewards generated by their infrastructure. This can be an attractive option for individuals who are interested in participating in cryptocurrency mining but lack the technical expertise, capital, or desire to manage physical mining rigs.
The passive appeal of cloud mining is evident: you purchase a contract, and the mining rewards are credited to your account, often daily, with minimal ongoing effort on your part. However, the world of cloud mining is also rife with potential pitfalls. Scams are unfortunately prevalent, with many fraudulent operations promising unrealistic returns and disappearing with investors' funds. It is absolutely imperative to conduct extensive due diligence on any cloud mining provider. Look for established companies with transparent operations, verifiable infrastructure, and a long track record. Independent reviews and community feedback are invaluable in this regard.
Furthermore, the profitability of cloud mining is heavily dependent on several factors, including the current price of the cryptocurrency being mined, the mining difficulty (which increases as more miners join the network), and the cost of electricity. Your contract typically outlines your share of the hash rate and the fees you pay. If the market conditions become unfavorable, your mining rewards might not cover the cost of your contract, leading to a net loss. Therefore, it's wise to approach cloud mining with a clear understanding of these variables and a cautious investment strategy.
For those with a more forward-thinking perspective, DeFi lending and borrowing protocols offer another powerful avenue for passive income. These decentralized platforms enable users to lend their crypto assets to borrowers and earn interest on their deposits. Think of it as a decentralized bank where you can deposit your crypto and earn a yield, or borrow crypto against your collateral. Platforms like Aave and Compound are pioneers in this space, allowing users to deposit various cryptocurrencies into lending pools.
When you deposit your crypto, it becomes available for other users to borrow. The interest you earn is determined by the supply and demand for the specific asset within the protocol. If there's high demand for a particular crypto to be borrowed, the interest rates for lenders will generally increase. Conversely, if there's an abundance of assets being lent out, the rates may be lower. The beauty of these platforms is that the interest is typically accrued and compounded automatically, allowing your earnings to grow steadily over time.
The risks associated with DeFi lending and borrowing include smart contract vulnerabilities, as mentioned before. If the protocol is exploited, deposited funds can be lost. Another risk is liquidation, which primarily affects borrowers. If the value of the collateral a borrower has posted falls below a certain threshold, their collateral can be automatically liquidated to cover the loan, and they may lose their initial deposit. For lenders, the primary risk is the potential for default, although most reputable DeFi lending protocols have mechanisms in place, such as over-collateralization, to mitigate this.
Finally, consider the potential of staking stablecoins. While many people associate staking with volatile cryptocurrencies, stablecoins offer a less volatile path to passive income. Stablecoins are cryptocurrencies pegged to a stable asset, such as the US dollar (e.g., USDT, USDC, DAI). By staking stablecoins, you can earn yield without being exposed to the dramatic price swings of more volatile assets like Bitcoin or Ethereum. This offers a more predictable and potentially safer way to generate passive income, especially for risk-averse investors. The yields on stablecoin staking might not be as high as those found in some riskier DeFi strategies, but the relative stability of the principal can be a significant advantage.
In conclusion, the concept of "earning while you sleep" with crypto is no longer a distant fantasy but a tangible reality for many. From the straightforward approach of staking to the more complex but potentially rewarding world of yield farming and liquidity provision, the options are diverse. Cloud mining and DeFi lending add further layers to this evolving landscape. The key to unlocking this potential lies in continuous learning, meticulous research, and a disciplined approach to risk management. As the blockchain space matures, we can anticipate even more innovative and accessible ways to build passive income streams, paving the way for greater financial autonomy and freedom, one sleeping hour at a time.