Monetize Research via DeSci DAOs_ Pioneering a New Frontier in Scientific Discovery
Monetize Research via DeSci DAOs: Unleashing the Potential of Decentralized Science
In the fast-evolving landscape of scientific discovery, the traditional methods of funding and disseminating research are showing signs of strain. The rigidity of institutional and governmental funding models often leads to slow progress and limited accessibility. However, a groundbreaking movement is emerging from the digital frontier: Decentralized Science (DeSci) DAOs. This innovative approach promises to revolutionize the way we fund, share, and advance scientific research.
The Rise of DeSci DAOs
DeSci DAOs are decentralized autonomous organizations that leverage blockchain technology to create transparent, community-driven ecosystems for scientific research. These DAOs operate on a decentralized network, ensuring that research funding and data sharing are governed by the collective will of the community rather than centralized authorities. By utilizing smart contracts and tokenomics, DeSci DAOs enable researchers to receive direct funding from a global pool of contributors.
The Mechanics of Monetizing Research
At the heart of DeSci DAOs is the concept of token-based funding. Researchers can create projects and propose studies on a DAO platform, where tokens are used as a currency to fund these initiatives. Contributors, enthusiasts, and stakeholders can then invest in these projects, receiving tokens in return that represent their share in the research outcomes. This direct funding model not only accelerates the pace of research but also democratizes access to scientific advancements.
Advantages Over Traditional Funding Models
Speed and Efficiency: Traditional funding models often involve lengthy bureaucratic processes and delays. DeSci DAOs streamline this process, allowing researchers to access funds quickly and focus on their work without administrative red tape.
Global Participation: With DeSci DAOs, funding comes from a global community of interested parties. This inclusivity ensures diverse perspectives and expertise, leading to more comprehensive and innovative research outcomes.
Transparency and Trust: Blockchain technology provides an immutable ledger of transactions, ensuring complete transparency in how funds are allocated and used. This level of accountability fosters trust among contributors and stakeholders.
Real-World Applications
Several pioneering DeSci DAOs are already making waves in the scientific community. For example, the Human Brain Project, a groundbreaking initiative aiming to create a comprehensive model of the human brain, has embraced DeSci principles to fund and coordinate its research efforts. By harnessing the power of blockchain and community-driven funding, the project is accelerating its progress and making significant strides in understanding the complexities of the brain.
Another notable example is the Polymath DAO, which focuses on clinical trials and drug development. By utilizing token-based funding and decentralized governance, Polymath is able to bring together a global network of researchers, clinicians, and patients to collaborate on groundbreaking medical research.
The Future of Scientific Discovery
The potential of DeSci DAOs to transform scientific discovery is immense. By removing the barriers of traditional funding models, these decentralized platforms open the door to unprecedented levels of innovation and collaboration. Researchers no longer need to rely on a handful of large institutions for funding; instead, they can tap into a vast, global community eager to support their work.
Moreover, DeSci DAOs have the potential to democratize access to scientific knowledge. By making research data and findings openly available on decentralized networks, these platforms ensure that discoveries benefit everyone, regardless of geographic or economic barriers.
Community Engagement and Governance
A key aspect of DeSci DAOs is their governance model. Unlike traditional research institutions, where decision-making is often top-down, DeSci DAOs rely on community voting and consensus. Token holders have a say in how funds are allocated and which projects are prioritized. This decentralized governance fosters a sense of ownership and accountability among contributors, driving a more engaged and motivated research community.
Challenges and Considerations
While the potential of DeSci DAOs is undeniable, there are challenges to consider. The regulatory landscape surrounding blockchain and cryptocurrency is still evolving, and ensuring compliance with legal requirements can be complex. Additionally, the technical expertise required to build and manage a DAO can be a barrier for some researchers.
However, as the technology matures and regulatory frameworks become clearer, these challenges are likely to diminish. The decentralized nature of DeSci DAOs also poses questions about intellectual property and data ownership, which will require careful consideration and innovative solutions.
Conclusion to Part 1
In conclusion, DeSci DAOs represent a revolutionary shift in the way we fund and conduct scientific research. By leveraging blockchain technology and community-driven governance, these platforms have the potential to accelerate progress, democratize access to knowledge, and foster unprecedented levels of collaboration. As we explore this new frontier, it becomes clear that the future of scientific discovery lies in the hands of the global community, united by a shared commitment to innovation and progress.
Monetize Research via DeSci DAOs: Charting the Course for a Decentralized Future
As we delve deeper into the world of Decentralized Science (DeSci) DAOs, it becomes evident that these platforms are not just a passing trend but a fundamental shift in the way scientific research is conducted and funded. In this second part of our exploration, we will examine the broader implications of DeSci DAOs, their potential applications across various scientific fields, and the steps needed to fully realize their transformative potential.
Broader Implications for Science and Society
The impact of DeSci DAOs extends far beyond the realm of funding and governance. These platforms have the potential to reshape the entire landscape of scientific research and its relationship with society.
Breaking Down Barriers: Traditional research often faces barriers in terms of funding, collaboration, and access to data. DeSci DAOs break these barriers by providing open, transparent, and global funding mechanisms. This democratization of research ensures that scientists from all backgrounds can contribute to and benefit from scientific advancements.
Enhanced Collaboration: By bringing together a global community of researchers, clinicians, and enthusiasts, DeSci DAOs foster unprecedented levels of collaboration. This cross-pollination of ideas and expertise can lead to breakthroughs that would be unlikely in a more insular research environment.
Accelerated Progress: The speed and efficiency of DeSci DAOs mean that research projects can progress at a much faster pace. By removing bureaucratic delays and providing immediate funding, these platforms enable scientists to focus on their work without worrying about financial constraints.
Applications Across Scientific Fields
The potential applications of DeSci DAOs are vast and varied, spanning numerous scientific disciplines:
Medical Research: As seen with initiatives like Polymath DAO, DeSci DAOs are revolutionizing clinical trials and drug development. By pooling resources from a global network of contributors, these platforms can accelerate the development of new treatments and bring them to market faster.
Environmental Science: DeSci DAOs can play a crucial role in addressing global environmental challenges. By funding research on climate change, conservation, and sustainable practices, these platforms can drive significant advancements in environmental science.
Artificial Intelligence and Machine Learning: The rapid development of AI and machine learning is benefiting from significant funding and expertise. DeSci DAOs can provide the necessary support for researchers working on these cutting-edge technologies, ensuring that progress is both rapid and inclusive.
Space Exploration: The field of space exploration is ripe for the transformative impact of DeSci DAOs. By funding research and development projects related to space travel and exploration, these platforms can accelerate our understanding of the universe and our place within it.
Building a Sustainable Future
For DeSci DAOs to reach their full potential, several key steps must be taken to ensure their sustainability and effectiveness:
Regulatory Clarity: As with any new technology, regulatory clarity is essential. Governments and regulatory bodies need to establish clear guidelines for the operation of DeSci DAOs, ensuring compliance while fostering innovation.
Technical Expertise: Building and managing a DeSci DAO requires a high level of technical expertise. Initiatives to educate and train researchers in blockchain technology and decentralized governance will be crucial to the success of these platforms.
Community Engagement: A thriving DeSci DAO relies on active and engaged communities. Efforts to build and maintain strong communities, through regular communication, transparent governance, and inclusive decision-making, will be essential.
Funding and Sustainability: Ensuring a steady stream of funding is vital for the long-term success of DeSci DAOs. This can be achieved through a combination of token sales, grants, and community contributions. Sustainable funding models will help these platforms weather economic fluctuations and ensure their longevity.
The Role of Tokenomics
Tokenomics, the study of the economics of tokens, plays a critical role in the success of DeSci DAOs. The design of tokens and their distribution mechanisms can significantly impact the behavior of contributors and stakeholders. Effective tokenomics should aim to balance incentivization, sustainability, and fairness.
Incentivization: Tokens should incentivize active participation and contribution to the DAO. This can include rewards for research contributions, governance participation, and other valuable activities.
2继续：
Tokenomics 的设计还应考虑到如何确保代币的长期价值和流动性。为了实现这一目标，可以采用多种机制，如：
供应机制：确定代币的总供应量以及其分配方式。例如，代币可以通过初始代币销售（ICO）、预售、空投或其他方式分配。
流动性池：建立代币的流动性池，以确保代币在市场上的交易活跃度。流动性池通常由代币持有者提供，以获得交易手续费或其他激励。
奖励机制：通过奖励机制激励社区成员的活跃参与。例如，积极参与治理、贡献研究成果或帮助解决技术问题的成员可以获得代币奖励。
代币燃烧：通过定期减少代币总供应量（代币燃烧）来增加代币的稀缺性，从而提升其价值。这种机制可以逐步减少市场上的供应，从而推高代币价格。
治理模型
DeSci DAOs 的治理模型是确保平台透明、公平和高效运作的关键。有效的治理模型应包括以下要素：
去中心化决策：通过代币持有者的投票，决定项目预算、研究方向和其他重大事项。这种去中心化决策确保了社区的共识和参与。
透明度：所有决策和财务活动应公开透明。例如，可以通过区块链上的智能合约和公开记录来追踪资金的使用和项目的进展。
激励机制：确保治理参与者的积极性和贡献。这可以通过代币奖励、投票积分或其他激励手段来实现。
安全性和防御机制：建立防御机制来应对潜在的恶意行为或智能合约漏洞。例如，可以通过多重签名和代币持有者的共识来提高系统的安全性。
社区和文化建设
成功的 DeSci DAOs 需要一个强大而积极的社区。建设一个富有活力和合作的文化是实现长期目标的关键。
社区沟通：通过论坛、社交媒体和定期会议等多种渠道，保持与社区成员的密切沟通。透明和频繁的沟通有助于建立信任和凝聚力。
教育和培训：为新成员提供教育资源和培训，帮助他们理解平台的运作机制和治理模型。这不仅有助于吸引更多高质量的参与者，还能提高整体社区的技术水平和治理能力。
合作与交流：鼓励与其他 DeSci DAOs、研究机构和企业的合作和交流。这种跨界合作可以带来更多的资源、知识和机会。
未来展望
DeSci DAOs 的未来充满了无限可能。随着技术的进步和社区的成长，这些平台将在多个领域产生深远的影响。
更多的创新：随着更多研究人员加入，DeSci DAOs 将催生更多创新和突破。从基础科学研究到应用技术开发，DeSci DAOs 将推动前沿科学的进步。
全球化合作：DeSci DAOs 的去中心化特性将促进全球范围内的合作。无论是不同国家的科学家，还是来自不同领域的专家，都能通过 DeSci DAOs 找到合作伙伴，共同推动科学进步。
社会影响：DeSci DAOs 将对社会产生深远影响。通过快速有效的研究进展，这些平台有可能解决一些当前面临的全球性挑战，如疾病、环境问题和能源危机。
可持续发展：通过创新的资金模式和治理结构，DeSci DAOs 有潜力实现长期的可持续发展。这种模式不仅能够支持持续的科学研究，还能为社会带来长期的利益。
DeSci DAOs 代表了一个全新的研究和创新的时代。通过结合区块链技术和去中心化原则，这些平台将为科学研究带来前所未有的机遇和挑战。在这个新的时代，我们有理由相信，DeSci DAOs 将在未来的科学发展中扮演重要角色，推动人类文明迈向更加光明的未来。
The hum of innovation is rarely a gentle whisper; it’s often a revolutionary roar, and in the realm of digital transformation, blockchain technology has been a seismic force. Beyond its foundational role in cryptocurrencies, blockchain’s inherent properties – transparency, immutability, decentralization, and security – have opened up a vast, largely uncharted territory for monetization. We’re no longer talking about just buying and selling digital coins; we’re witnessing the birth of entirely new economic paradigms, where value is redefined, and new revenue streams are being forged from the very fabric of distributed ledgers.
One of the most immediate and impactful avenues for blockchain monetization lies in the tokenization of assets. Think of it as fractional ownership for the digital age. Traditionally, assets like real estate, fine art, or even intellectual property were illiquid and inaccessible to many. Blockchain allows these assets to be represented as digital tokens on a distributed ledger. This not only increases liquidity by enabling easier trading but also opens them up to a broader investor base. For instance, a commercial building, previously requiring millions in capital, can be tokenized into thousands of smaller units, allowing individuals to invest with much smaller sums. The monetization here is multi-faceted: the creators or owners of the asset can generate revenue through the initial sale of these tokens, and then potentially through ongoing management fees, transaction fees on secondary markets, or even by retaining a portion of the asset’s future appreciation. Platforms facilitating this tokenization process also derive revenue through service fees, infrastructure costs, and expertise. The beauty of this approach is its scalability and its potential to unlock value in assets that were previously dormant or difficult to trade.
Moving beyond physical assets, intellectual property (IP) monetization is another fertile ground. Imagine a musician, writer, or inventor having complete control over how their creations are used and rewarded. Through smart contracts on a blockchain, royalties can be automatically distributed to the rights holders every time their work is accessed, streamed, or utilized. This eliminates intermediaries, reduces administrative overhead, and ensures a transparent and equitable distribution of revenue. For creators, this means a more direct and predictable income stream. For businesses, it offers a transparent and auditable way to license and utilize IP, potentially reducing disputes and enhancing compliance. The creation and management of these IP-backed tokens become a service that can be monetized, and the underlying technology itself can be licensed for deployment.
The explosive growth of Non-Fungible Tokens (NFTs) has demonstrated a powerful new way to monetize digital creativity and ownership. While initially associated with digital art, NFTs are now extending their reach to encompass a wide array of digital and even physical items, from collectibles and in-game assets to event tickets and virtual real estate. The monetization model is straightforward: creators mint NFTs, which represent unique ownership of a digital item, and then sell them. The value is derived from scarcity, provenance, and the perceived desirability of the item. Secondary market sales can also generate ongoing revenue through creator royalties, a feature embedded within the NFT’s smart contract. This has democratized the art and collectibles market, allowing digital artists to capture significant value for their work. Beyond art, businesses can leverage NFTs for loyalty programs, digital ticketing, and creating exclusive digital experiences, thereby building community and driving engagement that translates into revenue. The platforms that facilitate NFT creation, trading, and storage also generate revenue through transaction fees and listing charges.
The decentralized finance (DeFi) revolution, built on blockchain, presents an intricate yet highly lucrative set of monetization opportunities. At its core, DeFi aims to recreate traditional financial services – lending, borrowing, trading, insurance – without central intermediaries. For developers and entrepreneurs, building and launching decentralized applications (dApps) that offer these services can be highly profitable. Monetization strategies in DeFi include:
Transaction Fees (Gas Fees): Users typically pay small fees in the native cryptocurrency of the blockchain (e.g., Ether on Ethereum) for executing transactions and interacting with smart contracts. While these fees primarily reward network validators, dApp developers can sometimes implement their own fee structures on top of these, especially in specialized protocols. Yield Farming and Liquidity Provision: Users can earn rewards by providing liquidity to decentralized exchanges (DEXs) or lending protocols. Protocols often incentivize liquidity providers with newly minted tokens or a share of trading fees. Developers who create these innovative protocols can attract capital and users, which indirectly leads to the appreciation of their governance tokens or can be structured to capture a portion of the protocol’s earnings. Lending and Borrowing Platforms: These platforms facilitate peer-to-peer lending and borrowing, with interest rates determined by market supply and demand. The platform itself can take a small percentage of the interest paid or earned as a fee. Decentralized Exchanges (DEXs): DEXs allow users to trade cryptocurrencies directly from their wallets. They generate revenue primarily through a small trading fee charged on each transaction, which is often distributed among liquidity providers and sometimes a portion to the DEX’s treasury or token holders. Staking Rewards: Users can lock up their cryptocurrency holdings to support the network’s operations (in Proof-of-Stake systems) and earn rewards. Protocols can be designed to offer various staking mechanisms, creating revenue opportunities for the protocol itself through fees or by controlling a significant portion of the staked assets.
The development and deployment of blockchain infrastructure and solutions also present significant monetization potential. As more businesses and individuals adopt blockchain technology, there’s a growing demand for robust, scalable, and secure infrastructure.
Blockchain-as-a-Service (BaaS) providers offer cloud-based platforms that allow businesses to build, deploy, and manage their own blockchain applications without the need for extensive in-house expertise. Companies can monetize their BaaS offerings through subscription fees, usage-based pricing, or by charging for customized solutions and support. This democratizes blockchain adoption, making it accessible to a wider range of enterprises.
Enterprise-grade blockchain solutions tailored to specific industry needs – such as supply chain management, healthcare records, or digital identity verification – can be developed and licensed. The monetization here comes from selling these solutions, offering implementation services, and providing ongoing maintenance and support. Industries seeking to enhance transparency, traceability, and security are willing to invest in these specialized blockchain applications.
Furthermore, the underlying scalability solutions and interoperability protocols that allow different blockchains to communicate and process transactions more efficiently are valuable commodities. Companies developing and refining these technologies can monetize them through licensing agreements, partnerships, or by operating them as managed services. As the blockchain ecosystem matures, the need for seamless interaction between different networks will only grow, creating a market for these essential connective technologies.
The immutability and transparency of blockchain make it an ideal tool for secure and verifiable data management. Monetization can occur by offering decentralized data storage solutions, where users pay to store their data securely and privately on the blockchain or on decentralized storage networks. This not only provides a secure alternative to traditional cloud storage but also gives users greater control over their data.
Another exciting area is decentralized identity solutions. By allowing individuals to control their digital identities and selectively share verified credentials, blockchain can revolutionize how personal information is managed. Companies providing these identity solutions can monetize them through B2B services, allowing organizations to verify customer identities efficiently and securely without the need for centralized databases, thereby reducing data breach risks and compliance burdens.
The potential for blockchain monetization is not confined to established businesses or tech giants. Entrepreneurs and innovators can leverage decentralized autonomous organizations (DAOs) to collaboratively fund, build, and govern projects. In a DAO, token holders can vote on proposals, and the organization’s treasury, often funded by token sales or revenue-generating activities, can be managed collectively. This model allows for community-driven monetization of projects, where participants are incentivized by owning a stake in the success of the venture.
In essence, blockchain technology is not merely a digital ledger; it's a catalyst for reimagining value creation and exchange. From the tokenization of everyday assets to the complex mechanisms of DeFi and the foundational infrastructure of Web3, the opportunities for monetization are as diverse as they are transformative. The key lies in understanding the underlying principles of blockchain and identifying where its unique capabilities can solve existing problems, create new efficiencies, or unlock previously inaccessible markets. The digital vault is open, and the strategies for unlocking its wealth are just beginning to be explored.
Continuing our exploration into the vast landscape of blockchain monetization, we move from the foundational concepts to more intricate and future-forward applications that promise to redefine how value is generated and distributed in the digital age. The previous discussion touched upon tokenization, NFTs, DeFi, and infrastructure services, laying the groundwork for understanding the fundamental mechanisms. Now, let's delve deeper into emerging trends and more nuanced strategies that capitalize on blockchain's unique strengths.
One of the most significant evolutionary leaps is the integration of blockchain with the Internet of Things (IoT). Imagine a world where devices autonomously conduct transactions, securely sharing data and triggering payments based on pre-defined conditions. Blockchain can provide the secure, immutable ledger necessary to record and verify these interactions. For instance, a smart vehicle could automatically pay for charging at a station, or an industrial sensor could trigger a maintenance request and payment upon detecting an anomaly. Monetization opportunities arise from developing and deploying these integrated solutions. Companies can charge for the IoT-blockchain middleware, provide secure data marketplaces where device data is traded with user consent, or offer services for managing these autonomous device networks. The security and transparency blockchain brings to IoT are paramount, mitigating the risks of data manipulation and unauthorized access, thus creating a premium for these trusted solutions.
The concept of data monetization takes on a new dimension with blockchain. Instead of a company owning and selling user data, blockchain enables individuals to own and control their data, choosing to monetize it directly. Decentralized data marketplaces can be built where users can securely and anonymously offer their data for sale to researchers, advertisers, or AI developers. The smart contracts on the blockchain ensure that users are compensated directly and transparently for each use of their data. This shifts the power dynamic, allowing individuals to capture value from their digital footprint. Platforms facilitating these marketplaces can monetize through small transaction fees or by offering premium analytics tools for data buyers.
Furthermore, decentralized applications (dApps) and Web3 ecosystems are inherently designed for new monetization models. Unlike Web2 applications that rely on advertising or selling user data, Web3 dApps often involve native tokens that can grant users governance rights, access to premium features, or a share of the platform's revenue.
Play-to-Earn (P2E) Gaming: This has revolutionized the gaming industry, allowing players to earn cryptocurrency or NFTs by actively participating in and contributing to the game's economy. Developers monetize through initial game sales, in-game item marketplaces (where NFTs are central), and sometimes by taking a cut of player-to-player transactions. SocialFi (Decentralized Social Media): Platforms are emerging that reward users for content creation and engagement with tokens. This could involve tipping creators directly, earning tokens for likes and shares, or receiving a portion of ad revenue (if ads are even present). Monetization for the platform might come from premium features, initial token offerings, or facilitating a more engaged and valuable community. Creator Economy Platforms: Beyond NFTs, blockchain can underpin platforms that empower creators of all types (writers, musicians, artists, educators) to directly monetize their work through subscriptions, exclusive content, or even fractional ownership of their creations. The platform’s monetization model could be based on a small percentage of transactions or by offering advanced tools for creators.
The immutability and transparency of blockchain are also being harnessed for supply chain management and traceability. While not always a direct consumer-facing monetization strategy, it creates immense value for businesses. Companies can charge businesses for implementing blockchain-based supply chain solutions, which provide irrefutable proof of origin, authenticity, and ethical sourcing. This enhanced trust and transparency can lead to premium pricing for products, reduced fraud, and improved operational efficiency, all of which contribute to increased profitability. The data generated and verified on these supply chain blockchains can also be a monetizable asset for logistics providers or compliance auditors.
Decentralized Autonomous Organizations (DAOs), as mentioned earlier, represent a potent new form of organizational structure and a powerful monetization engine. While some DAOs are focused on grant-giving or protocol governance, many are built around generating revenue.
Investment DAOs: These DAOs pool capital from members to invest in various assets, including cryptocurrencies, NFTs, startups, or even real estate. Profits are distributed among members, and the DAO might charge management fees or performance-based fees. Service DAOs: These DAOs are composed of freelancers or agencies that offer services (development, marketing, design) to external clients. They operate like decentralized companies, with members collaborating and earning a share of the revenue generated from client projects. Content/Media DAOs: These organizations can fund and produce content, be it articles, videos, or podcasts, and monetize through advertising, subscriptions, or selling rights to their creations. Members contribute to the content creation and governance, sharing in the profits.
The development and deployment of private and consortium blockchains for enterprise use also offer significant monetization avenues. While public blockchains are open to all, many corporations require more controlled environments for sensitive data and transactions. Companies specializing in building, managing, and securing these private blockchain networks can charge substantial fees for their expertise and infrastructure. This often involves a mix of setup costs, ongoing maintenance, and transaction-based fees, catering to industries like finance, healthcare, and logistics that prioritize privacy and regulatory compliance.
Another compelling area is blockchain-based identity management and verification. In an era of increasing digital interaction, secure and verifiable digital identities are crucial. Companies developing decentralized identity solutions can monetize by offering services that allow individuals to control their digital personas and selectively share verified credentials. Businesses can then leverage these solutions for KYC (Know Your Customer) processes, customer onboarding, and fraud prevention, paying for secure and efficient verification without the risks associated with centralized databases. This creates a more trusted digital ecosystem, where verified identities are a valuable commodity.
The concept of carbon credits and sustainability tracking is also being transformed by blockchain. By using blockchain to immutably record and verify carbon emissions, renewable energy generation, and other environmental data, companies can create transparent and auditable markets for carbon credits and other sustainability-linked instruments. Monetization comes from developing the platforms for this tracking and trading, ensuring the integrity of the data, and facilitating the exchange of these valuable environmental assets. This aligns with growing global demand for ESG (Environmental, Social, and Governance) compliance and sustainable practices.
Finally, the burgeoning field of decentralized storage and computing power represents a significant monetization frontier. Projects are creating networks where individuals can rent out their unused hard drive space or processing power, earning cryptocurrency in return. These decentralized networks offer a more resilient, censorship-resistant, and potentially cost-effective alternative to traditional cloud services. Companies developing and managing these networks can monetize through transaction fees, protocol development, and by aggregating this distributed infrastructure into marketable services for businesses requiring storage or computing resources.
The blockchain revolution is not a singular event but a continuous evolution. As the technology matures and its capabilities expand, so too do the ingenious ways in which it can be leveraged for monetization. From securing the intricate dance of IoT devices to empowering individual data ownership and fostering entirely new forms of decentralized organizations, blockchain is fundamentally reshaping the economic landscape. The challenge and the opportunity lie in recognizing these evolving paradigms and strategically integrating them into business models, ensuring not just participation but leadership in the decentralized future. The digital vault is not just open; it's expanding, revealing new chambers of value waiting to be unlocked by those who dare to innovate.
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