Unlock Your Financial Future The Revolutionary Way
The term "blockchain" has become synonymous with the volatile world of cryptocurrencies, often conjuring images of rapid gains and equally rapid losses. While the price fluctuations of Bitcoin and Ethereum have certainly captured headlines, the true potential of blockchain technology extends far beyond speculative trading. It's a foundational technology, a distributed, immutable ledger that promises to reshape industries and, crucially for many of us, create entirely new avenues for making money. We're talking about a paradigm shift, a move towards a more decentralized, transparent, and user-controlled financial ecosystem. This isn't just about owning digital coins; it's about understanding the underlying mechanics and how they can be leveraged for tangible financial benefit.
One of the most accessible ways blockchain is enabling wealth creation is through cryptocurrency investment. This is the entry point for many, and while it requires careful research and risk management, the potential for returns is undeniable. Beyond simply buying and holding, the landscape has evolved to offer more sophisticated strategies. Trading cryptocurrencies involves buying low and selling high, a concept familiar to any stock market investor. However, the 24/7 nature of crypto markets, their inherent volatility, and the sheer number of altcoins (alternative cryptocurrencies) present unique challenges and opportunities. Successful traders often develop a deep understanding of technical analysis, market sentiment, and the specific use cases of different projects. It’s a dynamic field where staying informed is paramount, and a well-researched portfolio can yield significant rewards.
However, the beauty of blockchain lies in its ability to foster passive income streams, allowing your digital assets to work for you. Staking is a prime example. In proof-of-stake (PoS) blockchains, users can lock up their coins to help validate transactions and secure the network. In return, they receive rewards, typically in the form of more of that cryptocurrency. Think of it as earning interest on your digital holdings. The annual percentage yields (APYs) can vary significantly depending on the cryptocurrency and the network's demand, but for many, staking offers a more predictable and less active way to grow their crypto portfolio compared to active trading. Projects like Cardano, Solana, and Polkadot are prominent examples of blockchains that utilize PoS and offer staking opportunities. The key here is to understand the lock-up periods, the risks associated with network security (though generally low for established networks), and the potential for the staked asset's value to decrease.
Closely related to staking, yield farming takes passive income to another level within the realm of Decentralized Finance (DeFi). DeFi is a burgeoning ecosystem built on blockchain technology that aims to recreate traditional financial services (lending, borrowing, trading) without intermediaries like banks. In yield farming, users provide liquidity to decentralized exchanges (DEXs) or lending protocols by depositing their crypto assets. In return, they earn rewards, which can come from trading fees, interest payments, or the distribution of new governance tokens. It's a more complex strategy than simple staking, often involving moving assets between different protocols to chase the highest yields. While the potential returns can be exceptionally high, so too are the risks, including impermanent loss (where the value of your deposited assets decreases compared to simply holding them), smart contract vulnerabilities, and the general volatility of the underlying crypto assets. Educating yourself on the specific protocols, understanding the risks of impermanent loss, and diversifying your strategies are crucial for navigating the yield farming landscape.
Beyond these direct financial applications, blockchain is also creating new opportunities for creators and collectors through Non-Fungible Tokens (NFTs). NFTs are unique digital assets that are verifiably owned by an individual and recorded on a blockchain. While often associated with digital art, NFTs encompass a wide range of digital and even physical items, from music and collectibles to virtual real estate and in-game assets. For creators, NFTs offer a way to monetize their digital work directly, bypassing traditional gatekeepers and earning royalties on secondary sales. For collectors and investors, NFTs represent a new asset class with the potential for appreciation. The market for NFTs can be highly speculative, with prices driven by scarcity, artistic merit, cultural significance, and community hype. Understanding the provenance of an NFT, the utility it offers (e.g., access to exclusive communities or events), and the long-term viability of the project are critical factors to consider when investing in this space. The ability to buy, sell, and trade these unique digital assets on marketplaces like OpenSea and Rarible has opened up an entirely new frontier for digital ownership and value creation.
The implications for intellectual property are also profound. Musicians can tokenize their songs, writers can mint their stories, and artists can sell digital versions of their creations, each sale recorded immutably on the blockchain. This not only provides a new revenue stream but also offers verifiable proof of ownership and authenticity, a significant advantage in the digital age. The concept of "digital scarcity" has become a reality, and with it, a new way for creators to capture the value of their work.
Furthermore, the underlying principles of blockchain are fostering new business models that can generate income. Decentralized Autonomous Organizations (DAOs) are organizations run by code and community consensus, rather than a central authority. Members, often token holders, can propose and vote on decisions, and in some cases, earn rewards for their contributions to the organization's growth and operation. This could involve managing a decentralized investment fund, governing a blockchain protocol, or even funding creative projects. Participating in DAOs can offer not only a way to influence the direction of projects you believe in but also a potential for financial returns as these decentralized entities mature and generate value. The governance tokens often associated with DAOs can be traded, and participation in successful DAOs can lead to rewards or a share in the generated profits.
The transformation of traditional industries is also creating earning potential. Tokenization is the process of representing real-world assets, such as real estate, art, or even company shares, as digital tokens on a blockchain. This can make these assets more liquid, divisible, and accessible to a wider range of investors. Imagine fractional ownership of a valuable piece of art or a commercial property, easily traded on a blockchain-powered exchange. This opens up investment opportunities that were previously out of reach for many, and it can also create opportunities for businesses to raise capital more efficiently. For individuals, this could mean investing in assets they previously couldn't afford, or even tokenizing their own assets to generate liquidity. The regulatory landscape for tokenized assets is still evolving, but the potential for increased market efficiency and accessibility is immense.
Finally, blockchain gaming, often referred to as "Play-to-Earn" (P2E), represents a fascinating intersection of entertainment and earning. In these games, players can earn cryptocurrency or NFTs through gameplay, which can then be sold or traded for real-world value. This could involve winning battles, completing quests, or owning and developing in-game assets like virtual land or characters. Games like Axie Infinity have demonstrated the potential for players to generate significant income, particularly in regions where traditional employment opportunities are limited. However, it's crucial to approach P2E gaming with a clear understanding of its economic models. Many games require an initial investment in NFTs or cryptocurrency to start playing, and the value of in-game assets can be highly volatile. Success often depends on skill, time investment, and the overall health and popularity of the game's ecosystem. It's a dynamic and evolving sector, offering a glimpse into a future where gaming is not just a pastime but a potential source of livelihood. The ability to truly own your in-game assets and trade them outside the confines of the game itself is a revolutionary concept, and one that is rapidly gaining traction.
As we delve deeper into the multifaceted world of blockchain, the opportunities for financial empowerment continue to expand, moving beyond the initial wave of cryptocurrencies and NFTs. The underlying technology is not just a digital ledger; it's a catalyst for innovation, creating new economic models and democratizing access to financial services. For those looking to actively participate in this evolving landscape, understanding these emerging avenues is key to unlocking sustainable wealth creation.
One of the most transformative applications of blockchain technology is in the realm of Decentralized Finance (DeFi). As mentioned, DeFi aims to disintermediate traditional financial systems. This means you can lend, borrow, trade, and earn interest on your assets without relying on banks or other financial institutions. The mechanics often involve smart contracts – self-executing contracts with the terms of the agreement directly written into code – that automate transactions and enforce agreements. For individuals looking to earn passive income, DeFi offers compelling opportunities. Beyond yield farming and staking, lending protocols allow you to lend your cryptocurrencies to borrowers and earn interest. Platforms like Aave and Compound have become significant players, offering competitive interest rates that can often surpass those offered by traditional savings accounts. The risk here lies in smart contract vulnerabilities, where bugs in the code could lead to a loss of funds, and the risk of borrowers defaulting (though often mitigated by over-collateralization). Thorough due diligence on the protocols and understanding the collateralization ratios are paramount.
Similarly, borrowing against your crypto assets is also possible within DeFi. This can be a strategic move for those who need liquidity without wanting to sell their underlying crypto holdings, thus avoiding potential capital gains taxes and missing out on future appreciation. You can use your crypto as collateral to borrow stablecoins or other cryptocurrencies. Again, understanding the liquidation thresholds and the risk of your collateral being sold if its value drops significantly is crucial. This is a powerful tool, but one that requires careful management and a clear understanding of the market dynamics.
The ability to create and launch your own tokens is another significant avenue for wealth creation enabled by blockchain. While this is a more involved process, it represents the potential to build and monetize new projects, services, or communities. Whether it's a utility token for a new decentralized application, a governance token for a DAO, or even a social token for a creator, the ability to issue your own digital asset on a blockchain opens up numerous possibilities. This often involves understanding tokenomics – the design and economics of a cryptocurrency – including its supply, distribution, utility, and incentive mechanisms. Successfully launching a token requires a compelling use case, a strong community, effective marketing, and adherence to relevant regulations, which can be complex and vary by jurisdiction. For developers and entrepreneurs, this is a direct way to build value and capture it within their own digital ecosystems.
The concept of blockchain-based freelancing and gig work is also gaining traction. Platforms are emerging that use blockchain to facilitate payments, track work, and ensure transparency between freelancers and clients. This can reduce transaction fees, speed up payment times, and provide a more secure and verifiable record of work performed. Imagine a smart contract that automatically releases payment to a freelancer once a project milestone is met, with the terms clearly defined and tamper-proof. This not only benefits freelancers by ensuring fair payment but also offers clients a more streamlined and secure way to manage their contingent workforce. Furthermore, reputation systems built on blockchain can create a more trustworthy environment for both parties.
Decentralized Autonomous Organizations (DAOs), as touched upon earlier, are rapidly evolving into sophisticated entities that can generate revenue and distribute profits to their members. These organizations, governed by smart contracts and community consensus, can operate in various sectors, from venture capital and investment to content creation and protocol development. By holding governance tokens, individuals can not only vote on proposals but also often receive a share of the profits generated by the DAO's activities. For example, a DAO could pool funds to invest in promising crypto projects, and the returns from these investments would be distributed among the token holders. Participating in a DAO can be a way to contribute to the growth of innovative projects while also benefiting financially from their success. The key here is to identify DAOs with clear objectives, strong governance structures, and a sustainable revenue model.
The burgeoning field of blockchain analytics and data services is another area where individuals with specific skills can find lucrative opportunities. The transparent nature of blockchain means that all transactions are recorded on the public ledger. However, making sense of this vast amount of data requires specialized tools and expertise. Companies are willing to pay for insights into blockchain activity, market trends, and transaction patterns. Individuals with skills in data analysis, programming, and understanding of blockchain protocols can offer their services as consultants or build their own data analysis platforms. This could involve tracking whale movements, identifying emerging trends, or providing security audits for smart contracts.
The metaverse, a persistent, interconnected set of virtual spaces, is increasingly being built on blockchain technology, offering unique earning potential. Within these virtual worlds, players can buy, sell, and develop virtual land, create and monetize digital assets (like clothing for avatars or virtual furniture), and even build businesses. Games like Decentraland and The Sandbox are pioneers in this space, where virtual real estate can be purchased as NFTs, and users can earn cryptocurrency by hosting events or providing services within the metaverse. The ability to own and transfer these digital assets with true ownership, secured by the blockchain, creates a new economy within these virtual realms. As the metaverse continues to develop, the opportunities for creators, entrepreneurs, and even passive observers to generate income are expected to grow exponentially.
Furthermore, the practical implementation of blockchain technology in traditional industries is creating demand for skilled professionals. Blockchain developers are in high demand, with expertise in languages like Solidity (for Ethereum) and in designing and deploying smart contracts. Beyond development, there's a need for blockchain consultants, project managers, security auditors, and legal experts who understand the nuances of this technology. These roles often come with high salaries and the opportunity to work on cutting-edge projects that are shaping the future of various sectors, from supply chain management and healthcare to finance and entertainment.
Even in the realm of digital identity and data management, blockchain offers a paradigm shift that could lead to new earning models. By giving individuals more control over their personal data, blockchain could enable them to monetize their own information, choosing who can access it and for what purpose, and potentially earning rewards for doing so. This is a more forward-looking concept but represents the potential for a future where your personal data becomes an asset you can manage and profit from.
Finally, for those with a creative bent, the opportunities in blockchain-based content creation and media are expanding. Beyond NFTs, creators can explore decentralized social media platforms where they can earn tokens for their content, or create decentralized publishing platforms that give them greater control over their work and revenue. The ability to monetize content directly, without intermediaries taking a significant cut, is a powerful incentive for creators and is driving innovation in how we consume and interact with digital media. The underlying principle of decentralization ensures that the value generated by content can be more equitably distributed among those who create and engage with it. The landscape is vast and constantly evolving, but by staying informed, adaptable, and willing to embrace new technologies, the potential for making money with blockchain is truly immense. It’s not just about getting rich quick; it’s about participating in a fundamental shift in how value is created, exchanged, and owned in the digital age.
The whispers of blockchain have grown into a roar, and it's no longer confined to the hushed halls of tech conferences or the exclusive online forums of early adopters. This revolutionary technology, the bedrock of cryptocurrencies like Bitcoin and Ethereum, is rapidly weaving itself into the fabric of our digital lives, creating a landscape brimming with untapped potential for those willing to look beyond the hype. If you've been feeling the pull of the digital frontier, wondering how to get a piece of this burgeoning pie without diving headfirst into full-time development or risky day-trading, then this is your moment. We’re about to explore a treasure trove of blockchain-powered side hustle ideas, designed to fit around your existing commitments and leverage your unique skills.
Forget the notion that blockchain is only for coders and financiers. The truth is, its applications are expanding at an astonishing rate, touching everything from art and gaming to supply chain management and identity verification. This diversification means there's a niche for almost everyone. Whether you're a natural storyteller, a meticulous organizer, a creative mind, or someone who simply enjoys explaining complex topics, there's a blockchain side hustle waiting for you. These aren't just fleeting trends; they represent a fundamental shift in how we interact with digital information and value, offering opportunities for both immediate income and long-term growth.
One of the most accessible entry points into the blockchain side hustle world is through education and content creation. As blockchain technology becomes more mainstream, there's an insatiable appetite for clear, understandable information. Think about it: how many times have you heard about NFTs or DeFi and felt a pang of confusion? You're not alone. This knowledge gap presents a golden opportunity. If you have a knack for breaking down complex subjects into digestible pieces, you can build a thriving side hustle as a blockchain educator.
This could take many forms. You could start a blog or a YouTube channel dedicated to explaining blockchain concepts, reviewing new crypto projects, or guiding beginners through the process of setting up a crypto wallet. Monetization can come from ad revenue, affiliate marketing (recommending crypto exchanges or hardware wallets), sponsored content, or even by offering paid workshops and courses. Imagine hosting a "DeFi for Beginners" webinar or a "Navigating the NFT Marketplace" masterclass. Your audience will be eager to learn from someone who can demystify this often-intimidating space. The key here is to establish yourself as a trusted voice, offering accurate and unbiased information. Authenticity and transparency are paramount in the crypto world, so build that trust from day one.
Another powerful avenue is consulting. As businesses and individuals grapple with how to integrate blockchain into their operations or personal portfolios, they’re often looking for guidance. If you've spent time researching different blockchain platforms, understanding smart contracts, or exploring the nuances of decentralized applications (dApps), you can offer your expertise as a consultant. This doesn't necessarily mean you need to be a seasoned developer. You could specialize in helping small businesses understand how blockchain could improve their supply chain transparency, advising artists on how to launch their own NFTs, or guiding individuals on safe investment strategies within the crypto space.
Your consulting services could be offered on a project basis, providing tailored advice for specific needs, or you might offer retainer-based services for ongoing support. Platforms like Upwork or Fiverr can be a starting point, but as you build your reputation, you can also network directly with businesses and individuals. The demand for practical, actionable advice is immense. Many companies are curious about Web3 but lack the internal knowledge to explore it effectively. By positioning yourself as a knowledgeable guide, you can fill this crucial gap and earn a handsome income. Remember, your unique perspective and ability to translate complex technical jargon into business-friendly language will be your most valuable assets.
Beyond services, there are exciting opportunities in the realm of digital asset creation and management. Non-Fungible Tokens (NFTs) have exploded into popular culture, transforming digital art, collectibles, and even virtual real estate. If you have a creative streak, this is your chance to shine. Are you a digital artist? You can mint your creations as NFTs and sell them on various marketplaces. This could be anything from pixel art and 3D models to animated GIFs and generative art. The key to success in the NFT space often lies in building a community and a narrative around your work. Engage with potential buyers, share your creative process, and foster a sense of belonging among your followers.
But NFTs aren't just for visual artists. Musicians can tokenize their tracks, writers can create unique digital editions of their stories or poems, and even developers can sell unique code snippets as NFTs. The possibilities are truly vast. If you're not an artist yourself, you could partner with artists to help them navigate the technical aspects of NFT creation and sales, taking a commission on the sales. This collaborative approach allows you to leverage your understanding of the blockchain and NFT marketplaces without needing to be a creator yourself.
Furthermore, the burgeoning world of decentralized finance (DeFi) presents avenues for generating passive income through blockchain. While this often involves a degree of risk and requires careful research, understanding concepts like staking, liquidity providing, and yield farming can allow you to earn rewards on your cryptocurrency holdings. Imagine earning interest on your digital assets without having to actively trade them. Platforms like decentralized exchanges (DEXs) and lending protocols allow users to put their crypto to work.
For instance, staking involves locking up your cryptocurrency to support the operations of a blockchain network, and in return, you receive rewards. Liquidity providing involves depositing pairs of cryptocurrencies into a liquidity pool on a DEX, which facilitates trading, and you earn fees from the trades. Yield farming is a more complex strategy that involves moving your assets between different DeFi protocols to maximize returns. It's crucial to approach these opportunities with a solid understanding of the associated risks, including smart contract vulnerabilities, impermanent loss, and market volatility. Start small, do extensive research, and never invest more than you can afford to lose. The potential for passive income is significant, but it demands a cautious and informed approach.
Finally, consider the power of building and managing digital communities. The Web3 ecosystem thrives on decentralization and community governance. Many blockchain projects rely on active and engaged communities for their success, whether it’s for testing new features, providing feedback, or participating in governance decisions. If you’re skilled in community management, moderation, or simply have a talent for bringing people together and fostering positive interactions, you can offer your services to blockchain projects.
This could involve managing Discord servers, moderating Telegram groups, organizing community events (both online and offline), and acting as a liaison between the project team and its users. As Web3 projects increasingly move towards decentralized autonomous organizations (DAOs), the demand for effective community managers who can facilitate discussions and drive engagement will only grow. Your ability to foster a vibrant, supportive, and active community can be a highly valuable asset to any blockchain initiative, and it can be a deeply rewarding side hustle.
In summary, the blockchain landscape is not a monolithic entity; it's a vibrant ecosystem with diverse opportunities. From demystifying complex topics through education and consulting to creating and managing digital assets like NFTs, and even exploring passive income streams in DeFi, the pathways to a blockchain side hustle are numerous and varied. The common thread running through all these opportunities is the growing demand for knowledge, expertise, and engagement within this rapidly evolving space. By identifying your strengths and interests, and by committing to continuous learning, you can position yourself to not only profit from the blockchain revolution but also to actively contribute to its exciting future.
Continuing our exploration into the dynamic world of blockchain side hustles, we’ve already touched upon education, consulting, digital asset creation, and community building. These are powerful avenues, but the innovation doesn't stop there. The decentralized nature of blockchain is fostering entirely new economic models and opportunities for individuals to monetize their skills and passions in ways that were previously unimaginable. Let's delve deeper into some more sophisticated and emerging side hustle ideas that leverage the unique capabilities of this transformative technology.
One such area is the development and sale of smart contracts or dApp components. While building a full-fledged decentralized application might be a significant undertaking, many projects require specific smart contracts for functionalities like token creation, automated escrow services, or decentralized governance mechanisms. If you have a foundational understanding of programming languages like Solidity (for Ethereum and compatible chains) or Rust (for Solana and others), you can offer your services to develop these essential building blocks.
Many startups and even established companies are looking to integrate blockchain technology but lack in-house expertise for smart contract development. You could offer your services on a freelance basis, building custom smart contracts tailored to their specific needs. This could range from creating unique ERC-20 tokens for a new project to developing a smart contract for a decentralized lottery or a crowdfunding platform. The demand for secure and efficient smart contracts is high, and developers with this specialized skill set are highly sought after. Even if you're not a senior developer, a solid grasp of smart contract basics can open doors. You might focus on auditing existing smart contracts for vulnerabilities, a critical service in the security-conscious blockchain space, or on helping non-technical clients understand the implications and potential of smart contracts for their businesses.
For those with a knack for organization and a keen eye for detail, becoming a blockchain auditor or validator offers a robust side hustle. Blockchain networks, especially proof-of-stake (PoS) chains, rely on validators to secure the network and process transactions. By staking a certain amount of a network’s native cryptocurrency, you can become a validator and earn rewards for your participation. This often requires a degree of technical setup and consistent uptime, but for those with the resources and interest, it can provide a steady stream of passive income.
Beyond validation, the role of an auditor is increasingly vital. As mentioned, smart contracts are the backbone of DeFi and dApps, and their security is paramount. A single bug can lead to millions of dollars in losses. If you possess strong analytical skills and a deep understanding of blockchain protocols and smart contract languages, offering auditing services can be incredibly lucrative. This involves meticulously reviewing code for vulnerabilities, logical flaws, and potential exploits. Many projects will pay a premium for thorough and reliable audits, often before launching their tokens or protocols to the public. Platforms exist to connect auditors with projects, or you can build your reputation through contributions to open-source projects and bug bounty programs.
Another fascinating area is the creation and management of decentralized autonomous organizations (DAOs). DAOs are essentially organizations governed by code and community consensus, rather than a central authority. They are becoming a popular model for managing everything from investment funds and NFT collections to open-source software development and social clubs. If you have experience in community building, governance design, or simply enjoy facilitating collective decision-making, you can contribute to the DAO ecosystem.
This could involve helping to set up a DAO for a new project, designing its governance structure, drafting proposals, or facilitating discussions among token holders. You could also specialize in managing specific aspects of a DAO, such as treasury management or grant allocation. The ability to effectively organize and mobilize a decentralized community is a highly valuable skill in the Web3 era, and opportunities to monetize this expertise are growing rapidly. Think of yourself as a decentralized facilitator, helping groups of people achieve common goals through the power of blockchain.
Consider the burgeoning field of blockchain-based gaming and the metaverse. These virtual worlds are creating new economies where players can earn digital assets through gameplay, which can then be traded for real-world value. If you're a gamer with a strategic mind, you can excel in play-to-earn (P2E) games. This might involve playing games to earn in-game currencies or NFTs, which you can then sell on marketplaces. For those with more capital, you could even build a "scholarship" program, lending out in-game assets to other players in exchange for a percentage of their earnings.
Beyond playing, there are opportunities to develop assets for these metaverses. If you have skills in 3D modeling, game design, or even just a creative vision, you can create and sell virtual land, avatars, clothing, or accessories as NFTs within these virtual worlds. Platforms like Decentraland and The Sandbox are already vibrant marketplaces for user-generated content. Imagine designing a virtual art gallery or a unique digital fashion line for avatars. The virtual economy is expanding, and your creative talents can find a home and generate income there.
For the data-minded individual, blockchain data analysis is an emerging and highly sought-after skill. The transparency of public blockchains means that vast amounts of data are available for analysis. This data can reveal trends in user behavior, identify popular dApps, track the flow of funds, and even detect illicit activities. If you have skills in data analytics, SQL, Python, and a good understanding of blockchain explorers and data indexing services, you can offer your insights to various stakeholders.
This could include cryptocurrency exchanges looking to understand market trends, venture capitalists assessing the potential of new blockchain projects, or even law enforcement agencies investigating cybercrimes. You could develop custom dashboards to visualize on-chain data, write reports on market activity, or provide bespoke analytical services. As the blockchain space matures, the ability to extract meaningful insights from raw blockchain data will become increasingly valuable.
Finally, don't overlook the simple, yet powerful, act of building and nurturing a niche community around a specific blockchain project or technology. Many projects thrive on passionate user bases. If you’re particularly enthusiastic about a certain cryptocurrency, a DeFi protocol, or an NFT collection, you can become an informal ambassador or a community leader. This might involve creating content, organizing meetups, helping new users, and generally fostering a positive and engaged environment. While this might not always be directly monetized, it can lead to opportunities like becoming a paid community manager, an advisor, or even receiving tokens or other rewards from the project team for your contributions. It’s about building genuine connections and demonstrating value within the ecosystem.
The blockchain revolution is still in its early stages, and the opportunities it presents are constantly evolving. The key to success in any of these side hustles lies in a combination of genuine interest, a willingness to learn, and a proactive approach to identifying and capitalizing on emerging trends. Whether you’re looking for a way to supplement your income, explore a new technological frontier, or simply engage with a community of like-minded individuals, blockchain offers a compelling landscape for your entrepreneurial spirit. By embracing the decentralized ethos and leveraging your unique skills, you can unlock your own digital goldmine and become a part of this exciting new era.